{"id":55267,"date":"2026-07-06T07:00:41","date_gmt":"2026-07-06T07:00:41","guid":{"rendered":"https:\/\/vrip.ubiobio.cl\/inicio\/?p=55267"},"modified":"2026-07-08T15:29:26","modified_gmt":"2026-07-08T15:29:26","slug":"centro-de-negocios-sercotec-san-carlos-y-escuela-de-diseno-de-la-ubb-capacitan-a-20-microempresarios-en-branding-y-marketing-digital","status":"publish","type":"post","link":"https:\/\/vrip.ubiobio.cl\/inicio\/noticias\/centro-de-negocios-sercotec-san-carlos-y-escuela-de-diseno-de-la-ubb-capacitan-a-20-microempresarios-en-branding-y-marketing-digital\/","title":{"rendered":"Centro de Negocios Sercotec San Carlos y Escuela de Dise\u00f1o de la UBB capacitan a 20 microempresarios en branding y marketing digital"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-55268\" src=\"https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza-380x380.jpg\" alt=\"\" width=\"380\" height=\"380\" srcset=\"https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza-380x380.jpg 380w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza-1024x1024.jpg 1024w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza-150x150.jpg 150w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza-768x768.jpg 768w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza-300x300.jpg 300w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza-120x120.jpg 120w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/719231985-Alianza.jpg 1440w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-55270\" src=\"https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza-380x380.jpg\" alt=\"\" width=\"380\" height=\"380\" srcset=\"https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza-380x380.jpg 380w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza-1024x1024.jpg 1024w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza-150x150.jpg 150w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza-768x768.jpg 768w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza-300x300.jpg 300w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza-120x120.jpg 120w, https:\/\/vrip.ubiobio.cl\/wp-content\/uploads\/2026\/07\/727989350-Alianza.jpg 1440w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-family: 'Arial',sans-serif;\">El Centro de Negocios Sercotec San Carlos, operado por la Universidad del B\u00edo-B\u00edo (UBB), y la Escuela de Dise\u00f1o de esa misma casa de estudios unieron capacidades para poner en marcha una academia integral de branding y marketing digital. La iniciativa re\u00fane a 20 clientes y clientas del Centro de Negocios provenientes de San Carlos, \u00d1iqu\u00e9n, San Fabi\u00e1n de Alico y otras comunas, y se desarrolla en las dependencias de la Casona Fuentealva.<\/span><\/i><\/p>\n<div class=\"perfect-pullquote algo pullquote-align-left\"><blockquote><p>\u201cA trav\u00e9s de esta instancia, los estudiantes de dise\u00f1o trabajan con clientes reales, lo que les permite prepararse de cara a su futuro laboral y, al mismo tiempo, aportar al crecimiento de las peque\u00f1as empresas de la zona\u201d, William Medina, docente de la Escuela de Dise\u00f1o de la UBB.<\/p><\/blockquote><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif;\">El programa comprende seis sesiones semanales, realizadas cada mi\u00e9rcoles, con foco en posicionamiento de marca, dise\u00f1o gr\u00e1fico y gesti\u00f3n de redes sociales. Lo que distingue a esta academia es la participaci\u00f3n directa de estudiantes de la Escuela de Dise\u00f1o de la UBB, quienes trabajan codo a codo con los microempresarios en cada clase. Esta din\u00e1mica beneficia a ambas partes: los emprendedores reciben orientaci\u00f3n profesional y los alumnos adquieren experiencia real con clientes activos, enriqueciendo su formaci\u00f3n acad\u00e9mica.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif;\">William Medina, docente de la Escuela de Dise\u00f1o de la UBB, explic\u00f3 que el prop\u00f3sito de la universidad es justamente acercar a los estudiantes al entorno productivo real: \u201cA trav\u00e9s de esta instancia, los estudiantes de dise\u00f1o trabajan con clientes reales, lo que les permite prepararse de cara a su futuro laboral y, al mismo tiempo, aportar al crecimiento de las peque\u00f1as empresas de la zona\u201d. Al t\u00e9rmino de la academia, cada microempresario recibir\u00e1 un logotipo, material gr\u00e1fico y la capacitaci\u00f3n t\u00e9cnica para administrar su identidad digital de forma aut\u00f3noma y profesional.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif;\">Gerson Rodr\u00edguez, Jefe del Centro de Negocios Sercotec San Carlos, valor\u00f3 el alcance de esta alianza para el ecosistema emprendedor del territorio: \u201cNuestro compromiso es entregar herramientas concretas y de alto impacto a nuestros emprendedores. Vincular el talento de la academia con las necesidades reales de los negocios no solo eleva el est\u00e1ndar de nuestras Mypes, sino que fortalece la competitividad de toda la econom\u00eda local\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif;\">El sector privado tambi\u00e9n cumple un rol clave en esta iniciativa. Mar\u00eda Jos\u00e9 Almendras, administradora de la Casona Fuentealva, sede del programa, comparti\u00f3 su visi\u00f3n sobre la importancia de abrir estos espacios al emprendimiento local: \u201cPara nosotros es muy importante poder abrir los espacios de Casona Fuentealba a iniciativas como estas. Creemos firmemente que facilitar lugares de encuentro y aprendizaje destinados a fortalecer a las Mypes locales es clave para el desarrollo y crecimiento de nuestra comunidad\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif;\">Esta iniciativa es una muestra del v\u00ednculo que la Universidad del B\u00edo-B\u00edo mantiene con el mundo productivo de \u00d1uble, canalizando el conocimiento y el talento acad\u00e9mico hacia las necesidades concretas de las micro y peque\u00f1as empresas del territorio, a trav\u00e9s de su rol como operadora del Centro de Negocios Sercotec San Carlos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif;\">Este Centro de Negocios Sercotec de San Carlos es operado por la Universidad del B\u00edo-B\u00edo, es un espacio donde se contribuye a la sostenibilidad econ\u00f3mica de micro y peque\u00f1as empresas (MIPES) y cooperativas, fortaleciendo sus capacidades de gesti\u00f3n empresarial y articulando el ecosistema empresarial local, atendiendo las comunas de san Fabi\u00e1n, San Carlos, \u00d1iqu\u00e9n, San Nicol\u00e1s, Ninhue, Quirihue y Cobquecura. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Arial',sans-serif;\">Fuente: CDN-UBB<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Centro de Negocios Sercotec San Carlos, operado por la Universidad del B\u00edo-B\u00edo (UBB), y la Escuela de Dise\u00f1o de esa misma casa de estudios unieron capacidades para poner en marcha una academia integral de branding y marketing digital. La iniciativa re\u00fane a 20 clientes y clientas del Centro de Negocios provenientes de San Carlos,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":55269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-55267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Centro de Negocios Sercotec San Carlos y Escuela de Dise\u00f1o de la UBB capacitan a 20 microempresarios en branding y marketing digital - VRIP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vrip.ubiobio.cl\/inicio\/noticias\/centro-de-negocios-sercotec-san-carlos-y-escuela-de-diseno-de-la-ubb-capacitan-a-20-microempresarios-en-branding-y-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centro de Negocios Sercotec San Carlos y Escuela de Dise\u00f1o de la UBB capacitan a 20 microempresarios en branding y marketing digital - VRIP\" \/>\n<meta property=\"og:description\" content=\"El Centro de Negocios Sercotec San Carlos, operado por la Universidad del B\u00edo-B\u00edo (UBB), y la Escuela de Dise\u00f1o de esa misma casa de estudios unieron capacidades para poner en marcha una academia integral de branding y marketing digital. 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